Engage

Deliver the right content at the right time

Build customised push notifications and personalisations based on specific emotional triggers.

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SEGMENT USERS

Send the right content to the right user group

Define user segments via integration with your push notification software and refine them further by identifying the ideal content and times to send notifications based on user emotions.

Screenshot of Kouo platform, showing the message impact feature, where you can see the breakdown of emotional impact of each of your messages sent to users
Kouo's user interface displaying the feature to cohort users based on their emotional reactions to content.
Graphic of a mockup notification that shows how you can engage with users at the right time. The notification reads: You're in an ideal state to learn Italian. Do a quick session now to achieve your goals
Image of Kouo's notification creation tool highlighting notification triggered logic based on emotional states.
DEFINE LOGIC

Create notifications triggered by emotions

Use Kouo to design push notification campaigns based on emotional triggers and set detailed delivery preferences.

Analyse engagement

Understand what drives increased open rates

Identify the emotional impact of push notifications across your customer segments and identify key trends to optimise messaging.

Screenshot of Kouo platform, showing the message impact feature, where you can see the breakdown of emotional impact of each of your messages sent to users
Image of Kouo platform, showing feature where you can see which emotion lead to what percentage of engagement in users
Measurable impact

See what industry leaders say about Kouo

People have strong emotional responses to products and those are the products that stick. With Kouo you have this ability where as a product manager you can see these responses instantly. People’s reactions are made visible, you already track what they do in your product so you can start connecting the dots.

Image of Ben Carey, Chief Strategy Officer, Pendo
Ben Carey
Chief Strategy Officer, Pendo

This is a new class of data being provided to an industry (product analytics) that has been stuck with the same data for over a decade.

Image of Oji Odezue. Chief Product Officer, Typefrom
Oji Udezue
CPO, Typeform

Kouo is giving us insights we wouldn’t otherwise have. Our product is now metrics and data-driven. It’s matched with the drivers of retention and given us the link to monetisation. We would not have tried to optimise the content beyond our own subjective judgment.

Image of Ben Whately. Chief Strategy Officer and Co-Founder, Memrise
Ben Whatley
CSO & Co-Founder, Memrise
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