People have strong emotional responses to products and those are the products that stick. With Kouo you have this ability where as a product manager you can see these responses instantly. People’s reactions are made visible, you already track what they do in your product so you can start connecting the dots.
Chief Strategy Officer, Pendo
This is a new class of data being provided to an industry (product analytics) that has been stuck with the same data for over a decade.
Kouo is giving us insights we wouldn’t otherwise have. Our product is now metrics and data-driven. It’s matched with the drivers of retention and given us the link to monetisation. We would not have tried to optimise the content beyond our own subjective judgment.
CSO & Co-Founder, Memrise