Overlay emotional data across your user attributes or behaviours and analyse the impact of your content.
Know the ideal emotional states for users to download your app and the types of content that lead to successful onboarding.
Understand the impact of content that drivers purchase and improve conversion rates by improving user flows.
Analyse the performance of your content over time and identify the experiences that drive customer engagement.
Understand the emotional states driving customer loyalty and the content that elevates loyalty to maximise retention.
People have strong emotional responses to products and those are the products that stick. With Kouo you have this ability where as a product manager you can see these responses instantly. People’s reactions are made visible, you already track what they do in your product so you can start connecting the dots.
This is a new class of data being provided to an industry (product analytics) that has been stuck with the same data for over a decade.
Kouo is giving us insights we wouldn’t otherwise have. Our product is now metrics and data-driven. It’s matched with the drivers of retention and given us the link to monetisation. We would not have tried to optimise the content beyond our own subjective judgment.