Content companies grapple with slow user feedback and high-risk feature prioritisation. We're redefining the landscape with bias-free user insights using data from wearables – no user input necessary.
Kouo’s AI platform converts wearable data into five distinct emotions. This enables companies to gain rapid insights and make improved decisions based on real-time user reactions to content, user flows, features, and more.
Our bodies naturally express emotions through physiological responses such as heart rate, heart rate variability, breathing rate, and muscle tension. These responses, overseen by the Autonomic Nervous System, are monitored by everyday wearables. When integrated into your product, Kouo translates this raw data from wearables into emotions.
Kouo's platform analyses wearable data for changes in heart rate, perspiration levels, and other responses. Once this data is refined through mathematical abstractions, it is fed into complex algorithms that transform it into identifiable emotions.
Kouo's algorithms, the foundation of our technology, have been developed through rigorous research at Imperial College London and Oxford University. This work was further enhanced through collaboration with premier partners spanning from neuroscience to product development.
As the number of connected devices grows, it's the ideal time to revolutionise product development with better user insights and personalisations. Kouo empowers companies to seamlessly integrate human-centred design approaches at scale.