Science

Clear, fast and accurate insights

Kouo’s AI platform converts wearable data into four distinct emotions. This enables companies to gain rapid insights and make improved decisions based on real-time user reactions to content, user flows, features, and more.

Reliable and automated feedback

Our bodies naturally express emotions through physiological responses such as heart rate, heart rate variability, breathing rate, and muscle tension. These responses, overseen by the Autonomic Nervous System, are monitored by everyday wearables. When integrated into your product, Kouo translates this raw data from wearables into emotions.

Groundbreaking processes

Kouo's platform analyses wearable data for changes in heart rate, perspiration levels, and other responses. Once this data is refined through mathematical abstractions, it is fed into complex algorithms that transform it into identifiable emotions.

Built on solid foundations

Kouo's algorithms, the foundation of our technology, have been developed through rigorous research at Imperial College London and Oxford University. This work was further enhanced through collaboration with premier partners spanning from neuroscience to product development.

Over 1.1Bn connected devices

As the number of connected devices grows, it's the ideal time to revolutionise product development with better user insights and personalisations. Kouo empowers companies to seamlessly integrate human-centred design approaches at scale.

Build truly personalised products with Kouo

Transform the way you interpret customer behaviour.

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